Properties Magazine March 2017 : Page 62

Landscapes + Hardscapes Rooted in Results A look at six traits of good commercial landscape design Provided by the National Association of Landscape Professionals G ood commercial landscape design is part form and part function. The design should enhance the overall look and image of your building but the design elements should also serve a functional purpose. In order to make the landscape work for you, think about how you want people to interact with your property and what you want them to think about your business. feel inviting, you can attract people to your business. The opposite is true too; if there is little to no shade or there is no pizazz to your landscaping or things aren’t well maintained, you can turn customers away. the story shouldn’t end there. You can effectively accentuate your building with the landscaping. Add drama to the front entrance of your facility with careful color and texture choices and accentuate the driveway with lines of trees and shrubs. Don’t forget the beauty that plants can bring inside; interior plant design, including green walls, can add drama to courtyards and atriums. Professional landscape design can do the following: 1. Convey the right message. Your business or your building has a brand and your landscape can speak to that. If you want to convey an image, whether it be soothing, healing, sustain-able, fun, professional or edgy and forward thinking, there are landscape elements that can translate that message. Examples include Zen features for soothing spaces; dancing fountains for fun outdoor spaces; native grasses and wildflower plantings and green roofs for sustainability focused buildings; or minimalist geometric plant designs for edgy businesses. 3. Direct the flow of traffic. Most businesses want to direct people to entrances. This can be done by highlighting the entrance points with plants and trees, by creating paths and walkways lined with shrubs or trees, or by using brick or stone wall features. Those elements make bold visual statements in addition to performing an important function. 5. Engage people with your business. Your landscape design can either encourage people to stay longer and linger or it can keep them moving along. If you add benches, tables and chairs, fountains and low walls for seating, people will stay and enjoy the outdoor space. Many businesses and hospitality venues have found Properties | March 2017 2. Attract clients. If your landscaping makes a bold statement, or offers places to sit that 62 4. Accentuate the architecture. So much time and thought is spent on the architecture of a building, but

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